For decades, climate activists would tell you that profiting from helping the planet is an oxymoron – and this used to be largely true, but has quickly become an outdated stereotype in the past five years. As consumer preferences, regulatory pressure, and public markets place increasing premiums on lowering emissions, climate tech entrepreneurs are uniquely well positioned to generate tremendous shareholder value. In this session I will discuss these recent market forces and highlight the lessons from climate tech companies who have achieved massive commercial success and done well by doing good, such as Apeel, Aurora Solar, and Farmers Business Network, and from building my own company, Therma.