There is a wealth of expertise, passion, and money pouring into climate tech as both startups and established industrial players seek to address one of the most important challenges facing humanity. Machine learning can be an important component in tech for addressing the climate crisis. Join PAW Climate to explore how companies apply machine learning to problems such as smart electrical grids, supply chain optimization, building energy efficiency, industrial control, precision agriculture, climate risk assessment, weather forecasting, ecosystem monitoring, and disaster response.
The second edition of PAW Climate will also be virtual – bringing together the global community with minimum carbon footprint. Buy a ticket now!
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This event was organized in partnership with Work On Climate.
What is predictive analytics?
Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn. Each customer’s predictive score informs actions to be taken with that customer — business intelligence just doesn’t get more actionable than that.
Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization.
Is predictive analytics different from forecasting?
Predictive Analytics World often includes select sessions on forecasting since it is a closely related area, and, in some cases, predictive analytics is used as a component to build a forecast model.
However, Predictive analytics is something else entirely, going beyond standard forecasting by producing a predictive score for each customer or other organizational element. In contrast, forecasting provides overall aggregate estimates, such as the total number of purchases next quarter. For example, forecasting might estimate the total number of ice cream cones to be purchased in a certain region, while predictive analytics tells you which individual customers are likely to buy an ice cream cone.
Is this a “machine learning” conference?
Yes. Predictive analytics means the commercial deployment of machine learning (the two terms are often used synonymously). Although the term “machine learning” used to be common only within the walls of research labs, it’s now also used more and more in the context of commercial deployment. Whichever term you prefer, we are discussing technology that learns from data to predict or infer an unknown, including decision trees, logistic regression, neural networks, and many other methods.
Is this a “data mining” conference?
Yes. Data mining is often used synonymously with predictive analytics, and, in any case, predictive analytics is a type of data mining.
Is this a “data science” conference?
Yes. Predictive analytics is a form of data science. Moreover, it is the most actionable form. A predictive model generates a predictive score for each individual, which in turn directly informs decisions for that individual, e.g., whether to contact, extend a retention offer, approve for credit, investigate for fraud, or apply a certain medical treatment. Rather than solely providing insights, predictive analytics directly drives or informs millions of operational decisions.
Is this a “big data” conference?
Yes. Predictive analytics is a key method to truly leverage big data. At the center of the big data revolution is prediction. The whole point of data is to learn from it to predict. What is the value, the function, the purpose? Predictions drive and render more effective the millions of organizational operational decisions taken every day.
Is this an AI conference?
Yes. Artificial intelligence (AI) is a broad, subjective term with many possible definitions—but by any definition, it always includes machine learning (predictive modeling) as an example of AI technology/capabilities.
Is Predictive Analytics World run by a software vendor?
No. Predictive Analytics World provides a balanced view of predictive analytics methods and tools across software vendors and solution providers.
Is Predictive Analytics World a research conference?
No. Predictive Analytics World is focused on today’s commercial deployment of predictive analytics, rather than academic or R&D activities. Separately, there are a number of research-oriented conferences; in predictive analytics’ commercial application, we are essentially standing on the shoulders of those giants known as researchers.
Are you considering new speakers for Predictive Analytics World?
For speaker information and proposal submissions, click here.